Persuasive essay ,Evaluating ads (SEIKO ad.)

Persuasive Essay

As we know that profit is the main goal for companies. They can not make a profit without selling their products or services. There are many ways to help selling product such as advertising. Advertising is a form of communication intended to persuade an audience to purchase their product. SEIKO is one of the most watch companies in Japan that use advertising to promote selling. The purpose of the company is to make people to know their product. The target audiences of this advertising are people who are interesting in chronograph watch and sport man. Advertising plays an important role in helping the selling of the company.

This advertising has both positive aspects and negative aspects. The positive aspects are repetition, composition and association. Repetition is a repeating slogan or other messages to make the central ideas of the advertising memorable. You can see the word “Ananta” which is the brad of the machine that has repeated three times in the advertising. Composition is a strategy means combining images and languages persuasively. It has black color as a background with blue in the front. It uses big font on its brand but small font to describe its detail and they put the picture of the product in the advertising. Association is a propaganda device being advertised with something familiar to the intended audience. It use snob appeal technique to associate the product with luxury lifestyle and identified with wealthy people. It tells about the latest technology of the watch and it makes the product look good. They also have negative aspects such as not telling the price and guarantee (omission). The products are made of titanium that is lighter than metal but stronger than a metal. Because titanium is expensive so they avoid telling the price but to mention on the advantage of the material.

SEIKO Company has advertised its product to improve on selling. It has positive and negative aspects. To improve this advertising, company should tell more on detail and compare its product to another product. I think they should advertise more because I never seen this advertising before. Even though the company does not advertise, I think this product will sell well because SEIKO is well known company. SEIKO has made a good advertising but they can improve their advertising.