Blancapin

Many pelple always ask  “what time is it now?” and if that person don’t have any watch so they can’s answer the question.  So we have to had a watch . After look to the ad in magazine “BLANCPIN” watch I feel notting, the way they show the watch, using words, and the design og the watch. It can’t make me interest in that wath, maybe it can make other who interested in blandname watch.

The watch ad’s they show how beautiful the watch is and what it can do. In the ad’s they put the gold watch in back blackground to male the gold watch look conspicuous when pekpke look at it and hey had use some nice word in the ad,  to make them want to won this watch.

The new design of watch normal but look nice and it can tell date, month and time also. They use the word to when  the comsumer read it and they want to buy i. the innovation of the perpetual calendar has always been a challenge to watch maker. The “villeret perpetual calendar ” has managed to master this with Blancpain’s patented correctors under the lugs. A techbical perfetion in craftsmanship and aestheics from the manufactory in Le Brassus.

But in ths ad they didn’t show the picture when people wearing the watch or tell the size of the watch, so we can’t know how is it when this watch on our hand. They have some mpore picture of someone wear this watch, persenter also importan to sell the watch.

the watch ad can make people who interested in watch because the watch are new design of the year and there are bland name, all information and he picture can see the watch properly. the ads can be improve by putting the picture that people come up with the watch so we can see how beautiful there are.

Persuasive Essay: Evaluating Advertisements

 

 

Where to get Extra Respect?

“Why is the hotel attendant acting like that?” would be the first question that came through readers’ head when they first saw the advertisement of Mercedes card. Two big photographs side by side, showing some differences between them. One photograph had a hotel attendant who was bowing only the head to a man, while another photograph shows the same hotel attendant bowing to a man more than 90 degrees, where his head almost touch his feet. And there is a phase “with Mercedes Card, you receive extra respect” with the picture of Mercedes card under the second photograph. The advertisement was designed to make the service known to public and it’s targeted to business people who travel a lot.  This advertisement suggested that consumers could receive extra respect, however the negative aspect of this advertisement are omission and diversion.

This advertisement has used the composition technique to persuade readers to use their service. As readers look at the advertisement, their eyes will focus on two large pictures which the advertisers cleverly placed on both side of magazine. The red color of the hotel attendant will catch their attention from all dark toned background. Also the logo of the company is placed on the bottom right corner, where readers could look while they flip the page. The advertisement also uses effective languages like extra respect, which will attract readers who want proper respect and service.

To persuade the readers effectively, the advertisement has used association, which links the service or product that is advertised with familiar things with readers. The two big pictures with luxury hotel background and hotel attendant bowing more than 90 degrees evokes the readers’ emotional response to want extra respect from where they go, and to have desirable lifestyle with the service, which cleverly shows that advertisement uses snob appeal. The advertisement also uses transfer, with the positive words like “receive extra respect” allow the consumers or readers to have positive feeling that they can get extra respect from others everywhere.

Although the advertisement will give readers positive feelings, it’s bad that the advertisement omits about any information about the service. The advertisement doesn’t indicate the maximum amount of money that consumer can use every time they use the card. Also it doesn’t say anything about the locations that consumer can use the service and what can they do with the service. Which will allow consumer to use the service without knowing where or what could they do with service.

Also the advertisement used diversion, in which the advertisement shift the readers’ attention to the point that consumers will receive extra respect from the negative affects that the consumer or readers have to have enough money to create the card.

This advertisement suggests the readers with effective language like extra respect to promote readers to use the card. However, the negative aspects of this advertisement, which are omission and diversion, may give readers the wrong choices.

For the reason that the advertisement didn’t indicate information about the service, and the color of the advertisement is dark toned, the advertisement wasn't persuasive to readers. This advertisement could be improved by emphasizing more on credit card, giving positive facts compared to other services, and providing more information and benefit that consumers will get when they use this card.

Persuasive Essay, Evaluating ad

What time is it now?

                When I first looked at the advertisement Cortina watch, I felt that it’s very beautiful and I have never seen anything suchlike before. The background color of the ad is black which makes the color of the product look more attractive. The color of this photograph is nice but only the font of the ad is not too attractive. At the top of this image are the words JEANS-MAIRET AND GILLMAN, which present their brand name. This image of Cortina watch in this ad is not for general people, it is only for those who have to go to another continent. The Cortina watch is specialized for business woman and it is more convenient because you can look at the time whenever and wherever you want to. This advertisement proves to be very effective in persuading customers that wearing a watch, help you on time and helps you to have more responsibility.

            This ad’s Composition, as I turn the page, my eyes immediately focus on the image of the watch because the colorful watch is placed in the center of a black flamed page. The bright colors pop out at anyone who might flip through the magazine, compelling me to stop and look at the ad then I saw the white company Logo; it was placed at the top of the page which shows the capital letter clearly. To persuade the reader to buy the product, the ad uses association, a technique that leads the reader to associate what I was in the as to myself. The theme of of this ad is luxury and glamorous. The Cortina watch is specialized for business women because it can be used for many continents and it has automatic movement with four time zones, which make your life more comfortable and looks glamorous too.

            Although the ad gives a luxury image, there are not many details about the product, even the location where we can use the product it doesn’t state in the magazine, which does not allow people to know what the product can do. People who don’t know much about the Cortina watch might believe that the price night be very high so they might find another watch with more detail.

            This advertisement is effective; it catches the reader’s attention and because the watch is luxurious and uses the clever technique of snob appeal, it may persuade people to buy the Cortina watch. However, the ad didn’t mention and give less information about this watch, so it’s hard for the reader to find the feature of the product. The ad should have proven that the watch it’s really good.

Persuasive essay ,Evaluating ads (SEIKO ad.)

Persuasive Essay

As we know that profit is the main goal for companies. They can not make a profit without selling their products or services. There are many ways to help selling product such as advertising. Advertising is a form of communication intended to persuade an audience to purchase their product. SEIKO is one of the most watch companies in Japan that use advertising to promote selling. The purpose of the company is to make people to know their product. The target audiences of this advertising are people who are interesting in chronograph watch and sport man. Advertising plays an important role in helping the selling of the company.

This advertising has both positive aspects and negative aspects. The positive aspects are repetition, composition and association. Repetition is a repeating slogan or other messages to make the central ideas of the advertising memorable. You can see the word “Ananta” which is the brad of the machine that has repeated three times in the advertising. Composition is a strategy means combining images and languages persuasively. It has black color as a background with blue in the front. It uses big font on its brand but small font to describe its detail and they put the picture of the product in the advertising. Association is a propaganda device being advertised with something familiar to the intended audience. It use snob appeal technique to associate the product with luxury lifestyle and identified with wealthy people. It tells about the latest technology of the watch and it makes the product look good. They also have negative aspects such as not telling the price and guarantee (omission). The products are made of titanium that is lighter than metal but stronger than a metal. Because titanium is expensive so they avoid telling the price but to mention on the advantage of the material.

SEIKO Company has advertised its product to improve on selling. It has positive and negative aspects. To improve this advertising, company should tell more on detail and compare its product to another product. I think they should advertise more because I never seen this advertising before. Even though the company does not advertise, I think this product will sell well because SEIKO is well known company. SEIKO has made a good advertising but they can improve their advertising.